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Effective Marketing

An in-depth marketing campaign is developed to create optimum awareness and excitement toward your home. Your Jaqua agent is an expert on market research, utilizing research tools available to target your optimum buyer pool. This research is verified by buying habit history, buyer preferences, demographics analysis and understanding changes in the real estate environment.

Your personalized marketing strategy is designed to expose your home to the maximum number of buyers using effective, proven methods:

Internet Marketing

Jaquarealtors.com serves as an excellent marketing tool that has demonstrated overwhelming results. In addition, we will promote your property on more than 20 other sites, including Yahoo.com…. Our newest internet feature, Smarter Agent's mobile real estate application, allows buyers to view your listing anywhere from the convenience of any standard cell phone or smartphone including the iPhone, BlackBerry, Android and Palm. Buyers can search for properties based on their GPS location, address, city or zip code. The application displays detailed property information, including price, beds/baths, taxes, estimated mortgage, features, maps, photos and more! When the user is ready to see a property, the "Call to See" feature connects them directly to a Jaqua agent.

The Multiple Listing Service of the Greater Kalamazoo Association of Realtors® also allows us to make your property information available to 200 other Realtors® in the 7 counties served by the Southwest Michigan Regional Information Center.

Professional Photography

As more buyers search for homes online, picture quality is critical. According to a recent study by a Seattle-based brokerage, listings with high quality photographs get more attention online. We offer the services of an experienced professional photographer to take interior and exterior photos that show your home at its best.

Open Houses

The Jaqua strategy for Open Houses sets us apart in the real estate industry. Our main goal for open houses is to encourage interested buyers to visit and to create an inviting atmosphere in which to showcase your home. Our website allows buyers to find Open Houses easily and efficiently, encouraging more guests to see your home in person.

Weekly Tours

When buyers call, Jaqua agents are prepared and ready to share information on your home. They are able to effectively market your home with firsthand knowledge gained through weekly home tours of Jaqua's new listings. This allows agents to better match your property to current buyers and be more effective when answering inquiries on your home.

Direct Mail

The Jaqua direct mail marketing strategy uses several different approaches to reach a large number of potential home buyers. Our targeted marketing campaigns utilizing Open House invitations and "Just Listed" notices, enable us to share detailed information regarding your home and create interest from likely buyers.

We also implement broad based mailing campaigns to apartment complexes, neighborhoods and professional organizations to stimulate buyer activity.

Availability

A Jaqua agent is available 7 days a week until 9 p.m. to promote your home. When other companies are unavailable to answer questions on their listings, our extended hours enable potential buyers to speak with a Licensed Realtor® at the moment of peak interest.

Relocation Activity

Our agents work with a high volume of relocating buyers. Leading local employers and national third party relocation companies have come to rely on Jaqua Realtors for relocation services, valuing the company's knowledge and expertise as Southwest Michigan's leader in the real estate industry.

Rental Clients

Jaqua’s Rental Division provides an established connection with current renters in the area. When renters are prepared to purchase a home, they rely on Jaqua Realtors as their trusted real estate resource. This translates to a targeted conduit between buyers and your property.

Corporate Promotions

Home Expo

Since 1985, participation in the Home Expo has continually proven to be valuable for attracting buyers. Sponsored by the Home Builders Association of Greater Kalamazoo, the Home Expo draws nearly 20,000 attendees annually. Jaqua Realtors showcases real estate information and establishes contacts with potential buyers for Jaqua listings.

The Kalamazoo Chamber of Commerce Relocation Guide & Chamber Map/Guide Our strategic presence in these relocation publications is instrumental in the promotion of our services. With full page display ads, Jaqua Realtors has the ability to promote our relocation services to a large audience of potential homebuyers.

Online Business Development

Our online presence continually incorporates the use of new technology and networking efforts. With a company page on sites such as Facebook and Linkedin, and our use of online email campaigns through Contact29, Jaqua Realtors has the ability to share current information and upcoming events on a global scale.

Exclusive Seminar Series

Jaqua Realtors offers an exclusive series of seminars designed to provide clients with up-to-date detials in the real estate market. Experts in the tax, finance, and legal professions present information on current issues and address any questions from seminar attendees. Our experience has shown these seminars generate a valuable connection between serious homebuyers and Jaqua Realtors’ professionals.

Neighborhood Directories

Published since 1978, our exclusive neighborhood directories are an excellent service and build Jaqua's name recognition within the community.

Commitment to Community

As a company who strongly believes in community support, Jaqua Realtors takes a hands-on approach to developing teamwork and strength within the area. We are dedicated in giving back to our communities.

Schedule a marketing consultation